Articles liés à Marketing Communications Classics: An International...

Marketing Communications Classics: An International Collection of Classic and Contemporary Papers - Couverture souple

Arnott, David; Fitzgerald, Maureen

 
9781861525079: Marketing Communications Classics: An International Collection of Classic and Contemporary Papers

Synopsis

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.

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