Articles liés à Exploring Direct and Relationship Marketing
Synopsis
Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses. Exploring Direct and Relationship Marketing 2/e examines the theory of direct marketing and provides a clear and comprehensive understanding of the issues such as the strategic impact of direct marketing, the sources and use of data that operationalises relationship programmes, the use of interactive media for acquisition, retention and loyalty strategies the impact of technology and implications for organisations and customers of new relational models of interaction.
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Exploring Direct and Customer Relationship Marketing
Edité par
Cengage Learning Business Press, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001300355
Quantité disponible : 2 disponible(s)
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Exploring Direct and Customer Relationship Marketing
Edité par
Cengage Learning EMEA, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs6312805418
Quantité disponible : 1 disponible(s)
Image d'archives
Exploring Direct and Relationship Marketing
Edité par
Cengage Learning, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP28881166
Quantité disponible : 1 disponible(s)
Image d'archives
Exploring Direct and Customer Relationship Marketing
Edité par
Cengage Learning Business Press, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-C-077-03360
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Exploring Direct and Customer Relationship Marketing
Edité par
Thomson, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781861529015. N° de réf. du vendeur 9864670
Quantité disponible : 1 disponible(s)
Image d'archives
Exploring Direct and Customer Relationship Marketing
Edité par
Thomson Learning, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781861529015. N° de réf. du vendeur 9501907
Quantité disponible : 1 disponible(s)
Image d'archives
Exploring Direct and Relationship Marketing
Edité par
Cengage Learning EMEA, 2004
ISBN 10 : 1861529015
ISBN 13 : 9781861529015
Ancien ou d'occasion
Couverture rigide
Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut - gebraucht. 2nd ed. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Cengage Learning EMEA 2nd ed, 2004 , Exploring Direct and Relationship Marketing, Martin Evans, Lisa O Malley, Maurice. N° de réf. du vendeur BU363272
Quantité disponible : 1 disponible(s)