Be Your Own Strategy Consultant: Demystifying Strategic Thinking - Couverture souple

Grundy, Tony; Brown, Laura

 
9781861529800: Be Your Own Strategy Consultant: Demystifying Strategic Thinking
Couverture souple
ISBN 10 : 1861529805 ISBN 13 : 9781861529800
Editeur : Cengage Learning EMEA, 2001

Synopsis

What is strategic thinking? What is its real value? What happens if we don’t do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides readers through the complex maze of strategic thinking. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. This is essential reading for any manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students and those undertaking MBA projects.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2001
Langue
anglais
ISBN 10 
1861529805
ISBN 13 
9781861529800
Reliure
Broché
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible