Enterprise Development - Couverture souple

Barrow, Colin; Burke, Gerard; Molian, David; Brown, Robert

 
9781861529893: Enterprise Development
Couverture souple
ISBN 10 : 1861529899 ISBN 13 : 9781861529893
Editeur : Cengage Learning EMEA, 2004

Synopsis

Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.

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À propos des auteurs

Colin Barrow lectures at the Cranfield School of Management

Robert Brown has worked as lecturer in arts education and early childhood curriculum for over 15 years. For the last 8 years he has also performed the role of project manager at The University of Melbourne's Early Learning Centre. These complementary roles have provided unique opportunities for Robert to work with diverse communities in Australia, Singapore and China. Robert's ongoing research interests are dynamically interactive and include arts based teaching and learning, teacher reflection, Australian Indigenous knowledge, environmental education and futures studies. Robert coordinates Boorai: The Children's Art Gallery a unique gallery that aims to stimulate and challenge audiences to recognize and value, the personal, social and cultural comments expressed by young children through the arts and language.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2004
Langue
anglais
ISBN 10 
1861529899
ISBN 13 
9781861529893
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible