Business in Context: An Introduction to Business and Its Environment - Couverture souple

Needle, David

 
9781861529923: Business in Context: An Introduction to Business and Its Environment

Synopsis

Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle's best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.

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Présentation de l'éditeur

What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? Only David Needles bestselling textbook introduces you to the full picture of modern business the innovators, the regulators, the defining issues, and the turbulence.

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