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Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together - Couverture souple

Wiersema, Fred

 
9781861976307: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Couverture souple
ISBN 10 : 1861976305 ISBN 13 : 9781861976307
Editeur : Profile Books Ltd, 1998

Synopsis

One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Fred Wiersema is a leading authority on business strategy. He is the founder of the Customer Strategy Group and consults to many of the world's leading companies. He is the co-author of the bestselling The Discipline of Market Leaders (new edition published by Profile in July 2003), which has sold over 600,000 copies worldwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Profile Books Ltd
Date d'édition
1998
Langue
anglais
ISBN 10 
1861976305
ISBN 13 
9781861976307
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible