Articles liés à Services Management: The New Paradigm in Hospitality

Services Management: The New Paradigm in Hospitality - Couverture souple

Kandampully, Jay

 
9781862505094: Services Management: The New Paradigm in Hospitality
Couverture souple
ISBN 10 : 1862505098 ISBN 13 : 9781862505094
Editeur : Hospitality Press, 2003

Synopsis

Services Management addresses issues in the hospitality industry from a services management perspective. It offers the reader a series of management concepts - covering operations, marketing, and human resources - all of which are capable of being effectively incorporated into any hospitality operation. The book represents a paradigm shift in thinking about hospitality management - from goods production and marketing to services production and marketing. Hospitality managers who conceptualise their hospitality offerings as being essentially service offerings will gain a new understanding of their business, and will be well placed to design, re-engineer, and market their offerings to meet the demands of their customers. The book is intended for hospitality management students at diploma, degree, and postgraduate levels, and for practitioners in the hospitality industry. It assumes that readers have a basic understanding of hospitality operation, marketing, and management. Dr Jay Kandampully is an internationally recognised leader in the study of the management and marketing of hospitality services. He is an associate professor and head of services management and hospitality in the School of Tourism and Leisure Management at the University of Queensland.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Services Management addresses issues in the hospitality industry from a services management perspective. It offers the reader a series of management concepts - covering operations, marketing, and human resources - all of which are capable of being effectively incorporated into any hospitality operation. The book represents a paradigm shift in thinking about hospitality management - from goods production and marketing to services production and marketing. Hospitality managers who conceptualise their hospitality offerings as being essentially service offerings will gain a new understanding of their business, and will be well placed to design, re-engineer, and market their offerings to meet the demands of their customers. The book is intended for hospitality management students at diploma, degree, and postgraduate levels, and for practitioners in the hospitality industry. It assumes that readers have a basic understanding of hospitality operation, marketing, and management. Dr Jay Kandampully is an internationally recognised leader in the study of the management and marketing of hospitality services. He is an associate professor and head of services management and hospitality in the School of Tourism and Leisure Management at the University of Queensland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Hospitality Press
Date d'édition
2003
Langue
anglais
ISBN 10 
1862505098
ISBN 13 
9781862505094
Reliure
Broché
Nombre de pages
322
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie