Advertising and the Mind of the Consumer: What Works, What Doesn't and Why - Couverture souple

Sutherland, Max

9781863733588: Advertising and the Mind of the Consumer: What Works, What Doesn't and Why

Couverture souple

ISBN 10 : 1863733582 ISBN 13 : 9781863733588

Editeur : Allen & Unwin, 1993

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Book by Sutherland Max

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Dr Max Sutherland is a Professor of Marketing at Monash University and a Director of MarketMind Technologies in Australia.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Allen & Unwin
Date d'�dition: 1993
Langue: anglais
ISBN 10: 1863733582
ISBN 13: 9781863733588
Reliure: Broch�
Nombre de pages: 264
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9781865082318: Advertising and the Mind of the Consumer: What Works, What Doesn'T, and Why

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ISBN 10 : 1865082317 ISBN 13 : 9781865082318
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why

Sutherland, Max

Edit� par Allen & Unwin, 1994

ISBN 10 : 1863733582 ISBN 13 : 9781863733588

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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N� de r�f. du vendeur 55782002-6

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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why (The Allen & Unwin Business and Management)

Edit� par - -, 1994

ISBN 10 : 1863733582 ISBN 13 : 9781863733588

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Vendeur : Bahamut Media, Reading, Royaume-Uni

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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N� de r�f. du vendeur 6545-9781863733588

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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why

Sutherland, Max

Edit� par Allen & Unwin, 1994

ISBN 10 : 1863733582 ISBN 13 : 9781863733588

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Vendeur : Book Grocer, Tullamarine, VIC, Australie

�valuation du vendeur 5 sur 5 �toiles

Secondhand, Paperback. [Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Max Sutherland Format: Paperback Number of Pages: 264 Just how does advertising work? In Advertising and the Mind of the Consumer, Max Sutherland, a psychologist and leading advertising researcher, unravels the mysteries that surround the art of advertising. This isn't a book about the tricks of advertising agents. It takes us into the mind of the consumer and explains how advertising messages work - or misfire - and why. Advertising is a powerful force in this age of mass media. It is also a powerful marketing tool for business. This is a book for everyone who wants to know how it works and why it influences us. It is a book for everyone in business with products and services to sell, for advertising agents, marketers, students of advertising and consumer behaviour. 'Any self-respecting marketing professional who is serious about advertising planning and management must read this book.' Chee M Hong, Manager Market Research, Optus Communications. ' Advertising and the Mind of the Consumer strips away the mystery that surrounds the black art of advertising in a sensible and readily comprehensible way.' Stan Glaser, Professor of Management, Macquarie University Graduate School of Management. 'Max succeeds in communicating sometimes difficult concepts in a way that general readers will be able to comprehend.' Bruce Randle, Managing Director, A C Nielsen Australia Pty Ltd. 'This book will stimulate managers to think more deeply about advertising and consumers - and is packed with practical advice for advertisers.' Professor John Rossiter, Australian Graduate School of Management, University of NSW. Secondhand, Paperback. N� de r�f. du vendeur 9781863733588-SECONDHAND

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Sutherland, Max

Edit� par Allen & Unwin, St Leonards NSW Australia, 1993

ISBN 10 : 1863733582 ISBN 13 : 9781863733588

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Vendeur : Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australie

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Paper Back. Etat : Very Good. The cover has light wear, fading and spotting. The edges of the book have light spotting and top edge is somewhat spotted. The front and back pages of the book have light spotting. 246 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size E: 8"-9" Tall (204-227mm). N� de r�f. du vendeur 138816

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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management)

Max Sutherland

Edit� par Allen & Unwin, 1993

ISBN 10 : 1863733582 ISBN 13 : 9781863733588

Ancien ou d'occasion Paperback

Vendeur : AwesomeBooks, Wallingford, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Very Good. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N� de r�f. du vendeur 7719-9781863733588

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