The similarity and uniformity of products and services today fails to meet the personalised demands of customers. Store of Fashion discusses how customers gain a sense of the store's individual character during their transaction. Popular stores not only sell their own products but also exhibit a strong and unique brand culture, making stores the critical connection point between brands and customers.
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Brendan MacFarlane, born in New Zealand, graduated from the Southern California Institute of Architecture (Sci-Arc) in Los Angeles (1984) and received his Master’s degree from the Harvard Graduate School of Architecture in Boston (1990). He has taught at the Bartlett School of Architecture in London, the Ecole Spéciale d’Architecture in Paris, the Harvard School of Architecture in Boston, and at Sci-Arc in Los Angeles. Brendan is regularly invited to participate in conferences and juries around the world, notably at the Architectural Association, the Pompidou Center, and at the Harvard Graduate School of Design. He is partner in the Architectural firm Jakob + MacFarlane, based in Paris, France.
The similarity and uniformity of products and services today fails to meet the personalised demands of customers. Store of Fashion discusses how customers gain a sense of the store's individual character during their transaction. Popular stores not only sell their own products but also exhibit a strong and unique brand culture, making stores the critical connection point between brands and customers.
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