New Directions in Corporate Strategy - Couverture souple

O'Keeffe, Michael; Twite, Garry

Couverture souple

ISBN 10 : 1865082074 ISBN 13 : 9781865082073

Editeur : Allen & Unwin, 2000

Synopsis

Within firms both large and small, thinking about strategy has undergone profound change in the 1990s. The way decision-makers come to understand why some firms compete successfully and others fail, and the role managers play in each firm's fate, is very different to the 1980s. This text offers an introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a foundation for tackling challenges as diverse as: seizing opportunities presented by competition policy; building and deploying the firm's knowledge base; developing the competitive advantages of the brand; creating information technology resources and extracting the maximum advantage from them; recognizing and exploiting leadership for change; and identifying and integrating the financial dimension of strategic thinking.

A propos du livre

À propos de l'auteur

Garry Twite, Senior Lecturer in Finance at the Australian Graduate School of Management UNSW, and Michael O'Keeffe, National Business Manager - Produce, of Franklins Limited, worked with Rabobank Australia Limited to assemble a team of experts on corporate strategy to provide this succinct introduction. They include Professor Fred Hilmer, Professor Ian Marsh, and Professor Grahame Dowling from AGSM, Professor David Wilson from Pennsylvania State University and Professor Peter Roberts from Carnegie Mellon.

Détails de l'édition

• Éditeur: Allen & Unwin
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1865082074
• ISBN 13: 9781865082073
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible