Articles liés à Public Relations: Theory and Practice
Synopsis
This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.
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Public Relations: Theory And Practice
Edité par
Allen & Unwin, Sydney, 2004
ISBN 10 : 1865089222
ISBN 13 : 9781865089225
Ancien ou d'occasion
Paperback
Vendeur : Marlowes Books and Music, Ferny Grove, QLD, Australie
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Paperback. Etat : Fine. Second Edition. 466 pages. Book appears to have hardly been read and is in Fine condition throughout. N° de réf. du vendeur 194488
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EUR 13,14
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Public Relations : Theory and Practice
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 2417344-n
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Public Relations: Theory and Practice (Paperback)
Edité par
Allen & Unwin Academic, Sydney, 2004
ISBN 10 : 1865089222
ISBN 13 : 9781865089225
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781865089225
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EUR 51,48
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Expédition nationale : Etats-Unis
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Public Relations : Theory and Practice
Edité par
Allen & Unwin, 2004
ISBN 10 : 1865089222
ISBN 13 : 9781865089225
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 2417344
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EUR 49,59
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Expédition nationale : Etats-Unis
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Public Relations
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur LU-9781865089225
Acheter neuf
EUR 52,09
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Public Relations: Theory and Practice
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. N° de réf. du vendeur V9781865089225
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EUR 58,86
Expédition à EUR 9,50
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Expédition depuis Irlande vers Etats-Unis
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Public Relations: Theory and Practice
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur V9781865089225
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EUR 73,38
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Expédition nationale : Etats-Unis
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Public Relations
Edité par
Taylor & Francis, 2003
ISBN 10 : 1865089222
ISBN 13 : 9781865089225
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Jane Johnston lectures in Public Relations at Griffith University, Gold Coast and is co-author with Mark Pearson of Breaking into Journalism. Clara Zawawi was formerly Director of Public Relations Programs at Bond University, and is curren. N° de réf. du vendeur 2929657818
Acheter neuf
EUR 58,58
Expédition à EUR 48,99
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Public Relations: Theory and Practice (Paperback)
Edité par
Allen & Unwin Academic, Sydney, 2004
ISBN 10 : 1865089222
ISBN 13 : 9781865089225
Neuf
Paperback
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781865089225
Acheter neuf
EUR 64,38
Expédition à EUR 43,24
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Public Relations
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur LU-9781865089225
Acheter neuf
EUR 64,37
Expédition à EUR 43,31
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 11 disponible(s)