Brand Experience A Complete Guide - 2020 Edition - Couverture souple

Gerardus Blokdyk

Couverture souple

ISBN 10 : 1867303957 ISBN 13 : 9781867303954

Editeur : 5STARCooks, 2021

Synopsis

Brand Experience is the frontline of how customers perceive value, and it directly drives loyalty and revenue. Many organizations struggle to turn vague brand promises into measurable actions, often because they lack a clear, repeatable method to evaluate and improve the experience they deliver.

This book provides a structured Self-Assessment methodology built around the RDMAICS framework (Recognize, Define, Measure, Analyze, Improve, Control, Sustain). Hundreds of Brand Experience-specific questions are organized into the seven criteria. Readers score each question on a 1-5 scale, and the results generate a radar-chart Scorecard that instantly highlights the exact areas needing attention. The process is intuitive enough for professionals with limited Brand Experience background to quickly gauge their organization's performance.

Included Professional Toolkit (55+ Practitioner Tools): Every tool is calibrated to the current Brand Experience landscape and updated before delivery, allowing users to open a file, insert their data, and present results the same day. The toolkit begins with a Platinum Tier of core deliverables: a master implementation playbook, a week-by-week 90-day roadmap that assigns owners, deliverables, and acceptance criteria, and a master dashboard that consolidates key metrics, formulas, targets, and data sources. Supporting sections cover Getting Started, Self Assessment and Diagnostics, Requirements and Goal Setting, Models and Frameworks, Processes and Execution, Performance and KPIs, Quality and Governance, Sustainment and Improvement, Advanced Topics, and Reference and Quick Cards. The collection includes roughly 36 Excel workbooks and 24 PDF guides, each tailored specifically to Brand Experience rather than generic templates. Every Excel workbook contains an Instructions sheet, a working sheet, and a Pro Tips and Common Mistakes sheet; each PDF includes Pro Tips, Common Mistakes, and a Quick Reference section. A START HERE guide enables users to activate the first tools within thirty minutes.

All purchases include Lifetime Updates. As the discipline of Brand Experience evolves, buyers receive refreshed content and updated toolkit materials, ensuring continuous relevance and alignment with the latest best practices.

This resource is ideal for Marketing Managers seeking a systematic way to elevate brand perception, Brand Experience Analysts tasked with diagnosing gaps, and Customer Experience Leaders who need actionable roadmaps to drive improvement across multiple touchpoints.

Developed by The Art of Service, business process architects serving over 100,000 professionals across 160 countries since 2000. Every book and toolkit draws on 25 years of operational excellence research and a continuously updated knowledge base spanning hundreds of industry frameworks.

Détails de l'édition

• Éditeur: 5STARCooks
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1867303957
• ISBN 13: 9781867303954
• Reliure: Broché
• Nombre de pages: 303
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible