Elements of Marketing - Couverture souple

Morden, Anthony R.

 
9781870941709: Elements of Marketing
Couverture souple
ISBN 10 : 1870941705 ISBN 13 : 9781870941709
Editeur : Letts Educational, 1990

Synopsis

Offering an introduction to the principal ideas and concepts of the theory and practice of marketing, this updated edition is intended for anyone working in the field of marketing and sales, and particularly for students on the following courses: Certificate in Marketing; BTEC National and HNC/D Business and Finance; ACCA; CIMA; IIM; BA Business Studies; BA Marketing; BA Accounting; DMS; DIP/MSc Agricultural Marketing. The book contains a revised chapter on marketing strategy and planning, a new section on the marketing of services appropriate to both the commercial and non-profit/public sector, a new chapter on Green marketing, reflecting the growing importance of this topical subject, and additional sample assignments and group projects. These assignments and projects are aimed at student-centred learning, whether at post-experience, undergraduate or BTEC HND level.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Letts Educational
Date d'édition
1990
Langue
anglais
ISBN 10 
1870941705
ISBN 13 
9781870941709
Reliure
Broché
Numéro d'édition
2
Nombre de pages
816
Coordonnées du fabricant
non disponible
Personne responsable
non disponible