Articles liés à Rapid Response Advertising

Rapid Response Advertising - Couverture souple

Ayling, Geoff

 
9781875680573: Rapid Response Advertising
Couverture souple
ISBN 10 : 1875680578 ISBN 13 : 9781875680573
Editeur : Allen & Unwin, 1998

Synopsis

This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimise their advertising budgets. Readers will discover how a rudimentary understanding of the new science of memes - self-explanatory symbols that represent a complete idea and impact behaviour can be translated into successful campaigns, such as "Nike - just do it". It shows decision makers how to use the rapid response system - an advertising strategy based on memes - to engage the consumer through five key activators: identity, emotion, influence, recall and communication. Armed with the information in this book CEOs, advertising executives and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative or strategic effort.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Allen & Unwin
Date d'édition
1998
Langue
anglais
ISBN 10 
1875680578
ISBN 13 
9781875680573
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible