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Book by Smith Jane Webb
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Smoke Signals: Cigarettes Advertising and the American Way of Life an Exhibition at the Valentine Museum, Richmond, Virginia, April 5-October 9, 1990
Edité par
Valentine Museum, Richmond, Virginia, 1990
ISBN 10 : 1878719009
ISBN 13 : 9781878719003
Ancien ou d'occasion
Trade Paperback
Edition originale
Vendeur : Don's Book Store, Albuquerque, NM, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Trade Paperback. Etat : Very Good. Ziegler, Robert - Photographer (illustrateur). First Printing. 51 Pages. April 1990 Edition. Light wear to cover edges. The period from 1880 to World War 2 changed the way we live. Mass production brought new way for distribution and marketing of goods. Middle managers, coordinated the flow of finished goods from headquarters located. America was transformed from a culture urging self-restraint to one built on immediate gratification through goods and pursuit of leisure time. This revolution in American values created choices for the new consumers that were foreign to their American heritage. Many of the demands were created by advertising agencies. This catalog of cigarette advertising called Smoke Signals considers that period economic growth through Richmond's cigarette industry. as a vehicle to explore the managerial and second industrial revolutions, the development of American advertising, and the transformation of American values. Tobacco was and remains important to Richmond. Tobacco was the bulwark of Virginia's economy for over two centuries and Richmond was the hub of the market before the Civil War. By the 1880s conservatism made Richmond business- men suspicious of new technology that they associated with urban materialism. Continuous-processing machinery, first used in agricultural processing industries such as tobacco, was rejected by local cigarette manufacturers unable to believe that a market existed for mass- produced cigarettes. Richmond's insular vision during this critical period of growth for the rest of the country dictated its economic future for much of the next century. Tobacco remained a central employer, but tobacco leadership and profits left the city forever. Contents: Foreword, Consultants, Lenders to the Exhibition, Acknowledgements, Introduction, Richmond and Tobacco, The Modern Corporation, Advertising Creating the American Mass Market, Transforming American Values, List of Illustrations, and Bibliography. N° de réf. du vendeur 15625
Acheter D'occasion
EUR 13,51
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Smoke signals: Cigarettes advertising and the American way of life : an exhibition at the Valentine Museum, Richmond, Virginia, April 5-October 9, 1990
Edité par
U.S.A.: Distributed by the University of North Carolina Press, 1990
ISBN 10 : 1878719009
ISBN 13 : 9781878719003
Neuf
Soft cover
Edition originale
Vendeur : Mary's Book Shop, Winston-Salem, NC, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Soft cover. Etat : New. 1st Edition. New condition 1st edition with clean pages and cover. N° de réf. du vendeur ABE-17897292374
Acheter neuf
EUR 38,27
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)