Pricing Photography: The Complete Guide to Assignment and Stock Prices - Couverture souple

Heron, Michal; MacTavish, David

Couverture souple

ISBN 10 : 1880559110 ISBN 13 : 9781880559116

Editeur : Allworth Press,U.S., 1993

Synopsis

Book by Heron Michal

A propos du livre

Présentation de l'éditeur :

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

Biographie de l'auteur :

Michal Heron has been a successful freelance photographer for more than twenty years. In addition to running her own stock business, she is represented by stock photo agencies in the United States and overseas. She is a frequent lecturer at seminars and workshops nationally. She lives in New York City.
David MacTavish is a freelance photographer working from the Chicago area. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers.

À propos de cette édition

• Éditeur: Allworth Press,U.S.
• Date d'édition: 1993
• ISBN 10: 1880559110
• ISBN 13: 9781880559116
• Reliure: Broché
• Nombre de pages: 128