The Janus Principle: Focusing Your Company on Selling to Small Business - Couverture souple

Laing, JoAnn Mills; Mazzella, Don

Couverture souple

ISBN 10 : 1883283701 ISBN 13 : 9781883283704

Editeur : Brick Tower Press, 2010

Synopsis

THE JANUS PRINCIPLE offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort. The authors have distilled 20+ years of experience ading Fortune 100 corporations as well as researching the small business marketplace into a concept that large and small organizations can adopt and use. THE JANUS PRINCIPLE is an easily understood and implement approach that helps focus the selling organization (large and small) on those factors that breed success in this enormous, still growing market. THE JANUS PRINCIPLE takes its name from the Roman god of the portal or door that looks both outward and inward. The book lists specific things you need to do to successfully sell to small businesses, and describes how to utilize direct mail and online channels together to profitably sell over the Internet.

A propos du livre

À propos des auteurs

JoAnn Mills Laing has a Harvard MBA and global work and living experience with four public companies (Sara Lee, Olivetti, Chase and Citigroup), as well as running her own ecommerce-based businesses. As Chairman of Cybernautics, a premier Audience Development Company, she took the company from idea to profitability and its purchase/IPO (by U.S. Web). Laing is currently the President of Information Strategies, Inc. a consulting firm to small businesses based in Fort Lee, New Jersey. She has been studying the HSAs marketplace while overseeing the management of Small Business Digest, an online newsletter editorial service reaching almost one million regular small business readers each month.

Donald P Mazzella has been a publisher as well editorial director in such organisations as McGraw-Hill, Thomson, and Essence Communications. He was publisher of Income Opportunities magazine and his articles have appeared in the New York Times and other national media publications. He holds an MBA from NYU and is a nationally known speaker with numerous media appearances.

Détails de l'édition

• Éditeur: Brick Tower Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1883283701
• ISBN 13: 9781883283704
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 164
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne