BMW Motorcycles: The Evolution of Excellence - Couverture rigide

Ash, Kevin

Couverture rigide

ISBN 10 : 1884313574 ISBN 13 : 9781884313578

Editeur : Whitehorse Gear, 2006

Synopsis

This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races -- and allow enthusiasts to ride anywhere in the world with confidence. In spite of the competitive marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided it from the beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. It is a company whose pace of innovation and new product introductions is stunning.

A propos du livre

À propos de l'auteur

A well-known motorcycle journalist worldwide, Ash is the motorcycle correspondent for The Daily Telegraph newspaper and a weekly columnist for Motor Cycle News.

Détails de l'édition

• Éditeur: Whitehorse Gear
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1884313574
• ISBN 13: 9781884313578
• Reliure: Relié
• Nombre de pages: 174
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible