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PR Therapy: Ignite Your Passion for Promoting Your Products, Services, and Even Yourself! - Couverture souple

Blakely, Robin

 
9781884956973: PR Therapy: Ignite Your Passion for Promoting Your Products, Services, and Even Yourself!

Synopsis

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyse those new to publicity -- What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customisable promotional strategies for any type of organisation.

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À propos de l'auteur

Robin Blakely is a publicity consultant and media coach whose former clients include Crest, Huggies, and QVC. She lives in Kansas City, Missouri.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.