Fundamentals of Sport Marketing - Couverture rigide

Pitts, Brenda G.; Stotlar, David K.

Couverture rigide

ISBN 10 : 1885693028 ISBN 13 : 9781885693020

Editeur : Fitness Information Technology, Inc, U.S., 1996

Synopsis

Book by Pitts Brenda

A propos du livre

Présentation de l'éditeur

This Second Edition of 'Fundamentals of Sport Marketing' covers the theories fundamentals and practical applications of marketing to sport business. Like no other book in the field 'Fundamentals of Sport Marketing' introduces students to the diversity of sport business -- not merely professional and collegiate sport but sport marketing research companies sponsorship management companies sport goods manufacturers and retailers sports television companies web sport enterprise and sport tourism companies. Since the first edition was published students working in the industry report that they continue to use it and follow it as a handbook. The updated revised and expanded chapters in the 2nd Edition include new content case studies and material on the innovations in the sport marketing industry such as marketing via the Internet alternative sports and the global sport marketplace.

Détails de l'édition

• Éditeur: Fitness Information Technology, Inc, U.S.
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 1885693028
• ISBN 13: 9781885693020
• Reliure: Relié
• Nombre de pages: 310
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible