Marketing - Couverture souple

STANDARD Deviants

Couverture souple

ISBN 10 : 1886156484 ISBN 13 : 9781886156487

Editeur : Cerebellum Corporation, 1998

Synopsis

This thorough review of the essentials of Marketing features the development of the marketing process from mission statements, to developing marketing objectives, to creating a plan. Learn about the product, selling and marketing orientations as different phases in business development. Strategies such as SWOT, the four P's of marketing and the market growth matrix are presented in the Standard Deviants dynamic format.

Includes such topics as: distribution channels, the four P's of marketing, market share, the product life cycle, market research, the product orientation, price strategies, the selling orientation, targeting. Running Time: 1 hr 45 min

Détails de l'édition

• Éditeur: Cerebellum Corporation
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 1886156484
• ISBN 13: 9781886156487
• Reliure: Paperback
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible