Apple Confidential: The Real Story of Apple Computer, Inc. - Couverture souple

Linzmayer, Owen W.

 
9781886411289: Apple Confidential: The Real Story of Apple Computer, Inc.
Couverture souple
ISBN 10 : 188641128X ISBN 13 : 9781886411289
Editeur : No Starch Press, 1999

Synopsis

Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, this book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype. You'll read about: the forgotten founder who walked away from hundreds of millions of dollars; the trials and tribulations of creating the original Macintosh, from research project to finished product; Apple's disastrous oversight that allowed Microsoft to dominate the personal computing industry with Windows; a cradle-to-grave expose of the Newton MessagePad; the careers of CEOs John Sculley, Michael Spindler, Gilbert Amelio, and Steve Jobs; complete timelines depicting the development of the Apple II, Apple III, Lisa, Macintosh, Newton, NeXT, and Windows, plus a list of every Macintosh every released; the triumphant return of Steve Jobs to Apple. Included are hundreds of revealing quotes, photos, illustrations, and timelines. This story of the original Silicon Valley start-up turned high-tech leader is not only a must-read for Macintosh enthusiasts and computer industry watchers, but an entrepreneurial adventure anyone will enjoy.

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À propos de l?auteur

Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http://www.owenink.com/confidential.html.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
No Starch Press
Date d'édition
1999
Langue
anglais
ISBN 10 
188641128X
ISBN 13 
9781886411289
Reliure
Broché
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781593270100: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Edition présentée

ISBN 10 :  1593270100 ISBN 13 :  9781593270100
Editeur : No Starch Press,US, 2004
Couverture souple