Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, this book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype. You'll read about: the forgotten founder who walked away from hundreds of millions of dollars; the trials and tribulations of creating the original Macintosh, from research project to finished product; Apple's disastrous oversight that allowed Microsoft to dominate the personal computing industry with Windows; a cradle-to-grave expose of the Newton MessagePad; the careers of CEOs John Sculley, Michael Spindler, Gilbert Amelio, and Steve Jobs; complete timelines depicting the development of the Apple II, Apple III, Lisa, Macintosh, Newton, NeXT, and Windows, plus a list of every Macintosh every released; the triumphant return of Steve Jobs to Apple. Included are hundreds of revealing quotes, photos, illustrations, and timelines. This story of the original Silicon Valley start-up turned high-tech leader is not only a must-read for Macintosh enthusiasts and computer industry watchers, but an entrepreneurial adventure anyone will enjoy.
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Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http://www.owenink.com/confidential.html.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Good. Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, this book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype. You'll read about: the forgotten founder who walked away from hundreds of millions of dollars; the trials and tribulations of creating the original Macintosh, from research project to finished product; Apple's disastrous oversight that allowed Microsoft to dominate the personal computing industry with Windows; a cradle-to-grave expose of the Newton MessagePad; the careers of CEOs John Sculley, Michael Spindler, Gilbert Amelio, and Steve Jobs; complete timelines depicting the development of the Apple II, Apple III, Lisa, Macintosh, Newton, NeXT, and Windows, plus a list of every Macintosh every released; the triumphant return of Steve Jobs to Apple. Included are hundreds of revealing quotes, photos, illustrations, and timelines. This story of the original Silicon Valley start-up turned high-tech leader is not only a must-read for Macintosh enthusiasts and computer industry watchers, but an entrepreneurial adventure anyone will enjoy. N° de réf. du vendeur CIN188641128XG
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Paperback. Etat : Very Good. Apple Confidential: The Real Story of Apple Computer, Inc. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781886411289
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