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What Do You Mean I Can't Write?: A Practical Guide to Business Writing for Agency Account Managers - Couverture souple

MacMaster, Norm

 
9781887229296: What Do You Mean I Can't Write?: A Practical Guide to Business Writing for Agency Account Managers
Couverture souple
ISBN 10 : 1887229299 ISBN 13 : 9781887229296
Editeur : The Copy Workshop, 2007

Synopsis

Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson. He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee. He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Copy Workshop
Date d'édition
2007
Langue
anglais
ISBN 10 
1887229299
ISBN 13 
9781887229296
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible