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The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising - Couverture souple

Dickinson, Don

 
9781887229371: The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising
Couverture souple
ISBN 10 : 188722937X ISBN 13 : 9781887229371
Editeur : The Copy Workshop, 2009

Synopsis

A smart book about one of the most challenging jobs in business - account management.

Perfect as a core text for a management course, or as a supplement for your student agency.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Don Dickinson is a distinguished advertising educator, author, and industry professional whose career bridges academia and agency leadership. He served as Director of Advertising Management at Portland State University’s School of Business from 1998 to 2012 and continues as Director Emeritus. During that time, he taught nearly 200 courses, tripled program enrollment, launched two advertising minors, and led student teams to national recognition. Widely respected for his engaging teaching style, he has received multiple university awards for excellence in instruction.

Dickinson is the author or coauthor of five influential textbooks on advertising, PR, and strategic communications and before academia, he was a Senior Partner at Gerber Advertising Agency and held roles at ESCO Corporation and CBS Television.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Copy Workshop
Date d'édition
2009
Langue
anglais
ISBN 10 
188722937X
ISBN 13 
9781887229371
Reliure
Broché
Nombre de pages
490
Coordonnées du fabricant
non disponible
Personne responsable
non disponible