Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost - Couverture souple

Maher, Barry

Couverture souple

ISBN 10 : 1890154059 ISBN 13 : 9781890154059

Editeur : Aegis Pub Group, 1997

Synopsis

Book by Maher Barry

A propos du livre

À propos de l?auteur

Barry Maher is widely considered the nations leading independent authority on Yellow Pages advertising. His clients have ranged from multimillion dollar organizations like ABC/Capital Cities, the American Bar Association and Budget Rent-a-Carto the Smallest mom-and-pop operations. A popular convention speaker, he regularly contributes articles to a variety of trade and professional magazines, and he has received coverage in publications such as the New York Times, Walt Street Journal, Los Angeles Times, San Francisco Examinerand Adweek. ln the mid-1980s he was the number-one Yellow Pages salesman for GTE, one of the largest directory companies in the world. His other books include The Prentice Hall Marketing Yearbook series and The Marketer's Trouble shooter (with Vickie Montgomery). He resides in Santa Barbara, California.

À propos de la quatrième de couverture

Getting the Most From Your Yellow Pages Advertising Completely updated second edition to the perennial bible on the subject. Find out how to get the most mileage out of your advertising dollars, increasing sales as cost-effectively as possible. Get expert answers to your most critical questions and watch your sales soar:

- What kind of ads pull the greatest response? - What headings should your business be under, and in which directories? - How much should you be spending? - How can you Bauge how well an ad might work even before you buy? - What common money-wasting mistakes must you avoid?

Détails de l'édition

• Éditeur: Aegis Pub Group
• Date d'édition: 1997
• ISBN 10: 1890154059
• ISBN 13: 9781890154059
• Reliure: Broché
• Langue: anglais
• Coordonnées du fabricant: non disponible