Articles liés à Marketing the One-Person Business
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Synopsis
The reality of the service profession is that no matter how good you are, if you don't invest time and efforts getting the busess you'll wake up one day with no business to do. Conventional marketing techniques work well for products and service firms with big budgets, but millions of small and medium sized businesses also need to market their services. This book explains the realities of how to market your one person service business by using your time and talent rather than your bank account. Once you've learned and applied these simple, yet effective techniques, you'll have more business with less marketing expenses than ever before. This book explains in easy to understand and apply terms: how to set your fees; practical methods of working with contracts; current laws concerning the independent contractors; the four factors in getting hired; priorities used in selecting service providers; tips for selling more of your services; the six reasons why people buy services, and over a dozen practical, low-cost, no-cost ways to promote your services. If you want more busines, now, this is the book for you!
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À propos de l?auteur
Mike Rounds and Nancy Miller are two successful entrepreneurs who practice and use the techniques in this book. Their experience includes successfully marketing their services to hundreds of clients each year while operating several businesses including a publishing company, a mail order distribution firm, and functioning as full-time professional speakers delivering over 250 programs per year.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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