Articles liés à Marketing Public Sector Services

9781899448777: Marketing Public Sector Services
Couverture souple
ISBN 10 : 1899448772 ISBN 13 : 9781899448777
Editeur : HB Publications, 2012

Synopsis

Marketing Public Sector Services is one of a series of books entitled "Essential Skills for the Public Sector". It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focussed and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. It is an essential addition to a manager's toolkit of skills and knowledge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Jennifer Bean is a highly experienced consultant with an excellent track record of working with non-profit and public sector organisations. She is a UK Chartered Accountants and holds a Masters in Business Administration. Her expertise is in taking business principles and best practice and applying them to public sector organisations in a practical way.

Lascelles Hussey is a highly experienced consultant with an excellent track record of working with non-profit and public sector organisations. He is a UK Chartered Accountants and holds a Masters in Business Administration. His expertise is in taking business principles and best practice and applying them to public sector organisations in a practical way.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HB Publications
Date d'édition
2012
Langue
anglais
ISBN 10 
1899448772
ISBN 13 
9781899448777
Reliure
Broché
Numéro d'édition
2
Nombre de pages
133
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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