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Promoting Your Cause: A Guide for Fundraisers and Campaigners - Couverture souple

Gilchrist, Karen

 
9781900360951: Promoting Your Cause: A Guide for Fundraisers and Campaigners

Synopsis

This title provides ideas to raise the profile of your organisation, establish a positive reputation, increase awareness of your cause and communicate effectively with your target audience. It covers: defining your audience; printed material; websites; video and audio; using the media; open days, road shows and exhibitions; making a presentation; merchandise; creative packages; and tracking your progress and planning ahead.

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