Management "fads" abound in the 20th-century boardroom, often proving disastrous for organizations and lucrative for consultants. This text explodes the myths of "downsizing" and "reengineering", choosing instead to take the power away from the next trend and place it back within the company, focusing on perspective, good judgement, the will to make decisions and the courage to manage. Written in "soundbite" form, it is designed for those who attend the management meetings as well as those who call them.
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Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.
Eileen Shapiro is president of The Hillcrest Group, Inc., a management consulting firm in Cambridge, Massachusetts. Formerly with McKinsey & Company, Inc., she received her MBA from Harvard Business School.
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