Trade Marks in Theory and Practice - Couverture rigide

Pickering, George

 
9781901362640: Trade Marks in Theory and Practice
Couverture rigide
ISBN 10 : 1901362647 ISBN 13 : 9781901362640
Editeur : Hart Publishing, 1998

Synopsis

This book is concerned with the nature and function of modern trademarks,a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life, and which, from time to time, become cultural icons. There is also a large body of writing on the economic functions of trademarks. The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law.



One of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author's legal analysis and conclusions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

George Pickering is a solicitor. He works for GlaxoSmithKline.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Hart Publishing
Date d'édition
1998
Langue
anglais
ISBN 10 
1901362647
ISBN 13 
9781901362640
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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