Internal Communications - Couverture souple

Greener, Tony

Couverture souple

ISBN 10 : 1901657477 ISBN 13 : 9781901657470

Editeur : Blackhall Publishing Ltd, 1999

Synopsis

Employees form the hardest audience with which any organisation must communicate. Consequently an organisation needs to put its best possible professional communicators into the firing line of communicating with the employees. Times are changing and there are a whole range of different pressures now on managers in the Western world to communicate and motivate like they have never done before if they want their organisations to survive - and this applies both to the private and public sectors.

This book looks at why internal communication has become extremely important, and emphasises the need to spread information, and the importance of keeping employees well informed. It also stresses the benefits of good internal communications. The book enables managers to develop the skills necessary for good internal communications, and helps them to plan how to get important messages across. It analyses the hopes, fears and aspirations of the employees, and deals with internal communications in all forms, including direct and indirect, verbal and written.

Internal Communications is the first comprehensive analysis of this important area of business and where it is going in the developed world. It will enable managers to understand the principles behind internal communications, and then put those principles into effective practice. The result, ultimately, will be a more motivated and productive workforce, and a healthier bottom-line.

A propos du livre

À propos de l'auteur

Tony Greener is a partner in Positive Images, a management consultancy specialising in communications, marketing and training. He is the author of a number of business books including The Secrets of Successful PR (Heinemann, 1991).

Détails de l'édition

• Éditeur: Blackhall Publishing Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 1901657477
• ISBN 13: 9781901657470
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible