Everything Now - Couverture souple

McKevitt, Steve

Couverture souple

ISBN 10 : 1901927512 ISBN 13 : 9781901927511

Editeur : Route Publishing, 2012

Synopsis

We know the world does not revolve around us, but for consumers in the instant society of the 21st Century, it very much looks like it does. Throughout the course of a normal day, we are bombarded with around 3,000 messages. Each one is an attempt to make an emotional connection in order to sell something a product, service, policy or even an idea. Steve McKevitt is an expert in communication. He has spent over 20 years working for some of the world's biggest brands: from Nike to Coca-Cola. He reveals the techniques that are employed to mould public opinion, shape how we behave and control what we think. We learn what is really going on when we chose between a Pepsi or a Coke; how even the most boring product can become the most exciting brand; and ultimately discover why it is that, in a world of allegedly endless choice, most of us are living out virtually identical lives. At times hilarious and shocking, Everything Now reveals how the constant drive to provide us with products we don't actually need demands that we are kept in a permanent state of dissatisfaction and is preventing us from addressing the biggest issues of our time.

A propos du livre

À propos de l'auteur

Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. His critically acclaimed book City Slackers revealed how most corporate business nowadays is actually conducted on the assumption that it will be a failure. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and USA. He is married with three children and lives in Yorkshire.

Détails de l'édition

• Éditeur: Route Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1901927512
• ISBN 13: 9781901927511
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible