Articles liés à Effective Marketing: Principles and Practice

Effective Marketing: Principles and Practice - Couverture souple

Bishop, Jacqueline

 
9781903500033: Effective Marketing: Principles and Practice

Synopsis

Effective Marketing discusses the essential features of marketing in a clear, concise, and logical manner, with relevant examples, making the book ideal for students. It directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.

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