Articles liés à The Importance of Being Branded: An Irish Perspective

The Importance of Being Branded: An Irish Perspective - Couverture souple

Fanning, John

 
9781904148937: The Importance of Being Branded: An Irish Perspective
Couverture souple
ISBN 10 : 190414893X ISBN 13 : 9781904148937
Editeur : The Liffey Press, 2006

Synopsis

The critical importance of brand management in business success is universally acknowledged. This book covers topics like the Three Ages of Branding, How to Build a Strong Brand, the Four Critical Brand Issues Facing Irish Managers, the Myth of the Manipulated Consumer, the Six Cultural Contradictions in 21st Century Ireland, and much more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John Fanning is Chairman of McConnell's Advertising, Adjunct Professor of Marketing at Trinity College Dublin and a non-executive director of the Irish Times. For many years he was Managing Director of McConnell's Advertising, Ireland's largest marketing communications business, where he was responsible for the planning and marketing communications of some of Ireland's leading brands. He has written numerous articles and papers for Marketing, the Irish Marketing Review, the European Market Research Society Annual Conference and elsewhere.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Liffey Press
Date d'édition
2006
Langue
anglais
ISBN 10 
190414893X
ISBN 13 
9781904148937
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible