The Corporate Culture Handbook: How to Plan, Implement, And Measure a Successful Culture Change Programme - Couverture souple

O'Donovan, Gabrielle

Couverture souple

ISBN 10 : 1904148972 ISBN 13 : 9781904148975

Editeur : The Liffey Press, 2006

Synopsis

Corporate culture remains an enigma for many a strategic management team, and successful culture change remains but a myth for most organisations. "The Corporate Culture Handbook" dispels much of the mystique surrounding the subject, outlines the business case for corporate culture management, puts forward a field-proven strategic implementation plan that incorporates best practice and lessons learned, and presents pioneering work on the measurement of a culture change programme. In "The Corporate Culture Handbook", O'Donovan shows that successful corporate culture change must be a two-way path, where the workforce are active participants in shaping their culture, not mere passive responders to external mechanisms as suggested in the traditional model of corporate culture. In addition, organisational credibility and reputation must be based on a history of ethical conduct, not on a carefully crafted marketing campaign. Using the insights in this book, corporate leaders will be able to identify the prevailing attitudes and behaviours in their organisation and understand what needs to change to nurture and manage a healthy corporate culture. Executives and consultants seeking to create a service culture, a culture of ethics or a culture of innovation will find this practical book indispensable, and organisations who adopt the UN Global Compact or the Global Sullivan Principles will find it particularly helpful for delivering on their leadership commitments. Throughout "The Corporate Culture Handbook", new ideas, techniques and models are presented in clear language that is easy to grasp and turn into action. Using this comprehensive and sensible handbook, organisations will finally be able to take control of their destiny.

A propos du livre

À propos de l'auteur

Gabrielle O'Donovan has worked with major blue-chip companies for many years on corporate culture management. Her recent change management programme for HSBC in Hong Kong won an ASTD Excellence in Practice Award in 2005 and her articles have been published in Corporate Governance International, Banking Today and Best Practices Management. Gabrielle has a Masters degree from the University of Sheffield and is a member of MENSA.

Détails de l'édition

• Éditeur: The Liffey Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1904148972
• ISBN 13: 9781904148975
• Reliure: Broché
• Nombre de pages: 350
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible