Implementing SugarCRM: 'A step-by-step guide to using this powerful Open Source application in your business.' - Couverture souple

Whitehead, Michael J.R.

Couverture souple

ISBN 10 : 190481168X ISBN 13 : 9781904811688

Editeur : Packt Publishing, 2006

Synopsis

Using a checklist approach, this book works from the SugarCRM basics right up to advanced features. By helping you clarify your business goals, it enables you to build a CRM system to support your business needs, and is useful for small-medium business owners/managers with reasonable IT skills.

A propos du livre

À propos de l?auteur

Michael Whitehead is a leading authority on the design and implementation of Customer Relationship Management (CRM) systems. Michael's experience and expertise spans a thirty year career in software architecture, design and development as well as business management and ownership of multiple technology organizations. Among many other accomplishments Michael is the contributing author of the SugarCRM Open Source User Guide. Michael has authored this book for entrepreneurs and small/medium business leaders, like himself, to help propel the success of their businesses through the disciplined application of CRM best practices. More than just a practical guide for the implementation of SugarCRM, this book explores and explains the business implications-and benefits-of customer relationship management for the small/medium business. Michael is currently the founder and President of The Long Reach Corporation (www.thelongreach.com). Long Reach blends real world CRM expertise with commercial open source technologies to develop and deliver cost effective CRM solutions for small/medium business and divisions of large enterprises. Long Reach offers a full range of SugarCRM implementation, customization and training services. Long Reach is also the developer of Info At Hand™, a complete, commercial-grade, customer-centric business management solution built on SugarCRM Open Source.

Détails de l'édition

• Éditeur: Packt Publishing
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 190481168X
• ISBN 13: 9781904811688
• Reliure: Broché
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible