Articles liés à FAQs on Marketing: Answered by the Guru on Marketing
Présentation de l'éditeur
FAQs on Marketing distills the essence of Philip Kotler s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
Biographie de l'auteur
Philip Kotler is the world's foremost expert on strategic marketing, and was voted the first Leader in Marketing Thought by the American Marketing Association. He is currently the S. C. Johnson & Son Distinguished Professor of international Marketing at the Kellogg School of Management of Northwestern University in Chicago. His many influential books have sold more than three million copies in 20 languages, and include Marketing Management (now in its 12th edition) and Kotler on Marketing.
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FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing
Edité par
Cyan Books, 2005
ISBN 10 : 1904879268
ISBN 13 : 9781904879268
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Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Hardback. Etat : Fine. N° de réf. du vendeur GOR013690158
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FAQs on Marketing: Answered by the Guru of Marketing
Edité par
Cyan Books, 2005
ISBN 10 : 1904879268
ISBN 13 : 9781904879268
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. Leichte Abnutzungen. Philip Kotler is the world's most recognised thinker and writer in marketing. This essential book about marketing is presented in a Q&A format and enables Kotler to tackle the key elements and issues in marketing today. N° de réf. du vendeur c0f5aeac-7717-40eb-8a99-29431affe39f
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FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing
Edité par
-, 2005
ISBN 10 : 1904879268
ISBN 13 : 9781904879268
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781904879268
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FAQs on Marketing: Answered by the guru of marketing: Answered by the Guru on Marketing
Edité par
- -, 2005
ISBN 10 : 1904879268
ISBN 13 : 9781904879268
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781904879268
Quantité disponible : 1 disponible(s)
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Faqs on Marketing : Answered by the Guru on Marketing
Edité par
Cyan Communications, 2005
ISBN 10 : 1904879268
ISBN 13 : 9781904879268
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 51039197-20
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