Wizard!: Harry Potter's Brand Magic - Couverture souple

Brown, Stephen

 
9781904879305: Wizard!: Harry Potter's Brand Magic

Synopsis

Book by Brown Stephen

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Biographie de l'auteur

Stephen Brown is Professor of Marketing Research at the University of Ulster, Northern Ireland. He is also a Visiting Professor at Northwestern University in the US. He has written or co-edited numerous books on marketing, including Free Gift Inside!! (Wiley Capstone, 2003). His papers have been published in the Harvard Business Review, Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of Retailing, Business Horizons and many more besides.

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