The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies - Couverture souple

Taylor Neil

 
9781904879701: The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
Couverture souple
ISBN 10 : 1904879705 ISBN 13 : 9781904879701
Editeur : Cyan Books, 2007

Synopsis

Creating the name for acompany, product, or brand issimplified with the knowledgepresented in thispractical andinspiring guide.Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, thishandbook covers the often overlookedlegaland linguistic implications of a name, as well as how to market the brand and convince people bothinternally and in the outside worldthatthechosenname is the best choice.Current namingtrends and the lessons learned from failed experiments areprovided as experiencesfrom which to draw inspiration.

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Éditeur
Cyan Books
Date d'édition
2007
Langue
anglais
ISBN 10 
1904879705
ISBN 13 
9781904879701
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible