Write to Sell: The Ultimate Guide to Great Copywriting - Couverture souple

Maslen, Andy

Couverture souple

ISBN 10 : 1904879993 ISBN 13 : 9781904879992

Editeur : Cyan Books, 2007

Synopsis

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

A propos du livre

Présentation de l'éditeur

We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences. Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.

Biographie de l'auteur

Andy Maslen has spent 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.

Détails de l'édition

• Éditeur: Cyan Books
• Date d'édition: 2007
• ISBN 10: 1904879993
• ISBN 13: 9781904879992
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible