Managing Regional Tourism: A Case Study of Yorkshire, England - Couverture souple

 
9781905080588: Managing Regional Tourism: A Case Study of Yorkshire, England

Synopsis

The only book currently available which examines in depth the challenges and opportunities of managing regional tourism in advanced capitalist economies. Emphasis is given to the following key areas of study: tourism marketing; economic impact of tourism; sustainable tourism; social and cultural heritage; 'Governance'; and, how tourism is organised. Yorkshire is ideal material for a case study of regional tourism. It encompasses declining seaside resorts, national parks, industrial heritage, iconic landmarks, aspirational cities seeking to reinvent themselves via tourism, world heritage sites and national museums. These characteristics are far from unique. In providing a detailed analysis of Yorkshire, the insights contained in this book will resonate with those seeking to understand regional tourism management more generally.

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Présentation de l'éditeur

The only book currently available which examines in depth the challenges and opportunities of managing regional tourism in advanced capitalist economies. Emphasis is given to the following key areas of study: tourism marketing; economic impact of tourism; sustainable tourism; social and cultural heritage; 'Governance'; and, how tourism is organised. Yorkshire is ideal material for a case study of regional tourism. It encompasses declining seaside resorts, national parks, industrial heritage, iconic landmarks, aspirational cities seeking to reinvent themselves via tourism, world heritage sites and national museums. These characteristics are far from unique. In providing a detailed analysis of Yorkshire, the insights contained in this book will resonate with those seeking to understand regional tourism management more generally.

Revue de presse

"...valuable reading not only for those examining tourism in Yorkshire, for whom it should be mandatory, but also those with a wider interest in tourism... how it is embedded in broader issues of regional development, governance and planning"; --Professor C. Michael Hall, University of Canterbury, New Zealand

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