Geomarketing: Methods And Strategies in Spatial Marketing - Couverture rigide

Couverture rigide

ISBN 10 : 190520907X ISBN 13 : 9781905209071

Editeur : ISTE Ltd and John Wiley & Sons Inc, 2006

Synopsis

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.

The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

A propos du livre

À propos de l?auteur

Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles in national and international journals in the marketing and retailing fields.

Détails de l'édition

• Éditeur: ISTE Ltd and John Wiley & Sons Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 190520907X
• ISBN 13: 9781905209071
• Reliure: Relié
• Nombre de pages: 328
• Éditeur: Cliquet Gérard
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible