Articles liés à Geomarketing: Methods And Strategies in Spatial Marketing
Synopsis
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.
The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles in national and international journals in the marketing and retailing fields.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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GEOMARKETING METHODS AND STRATEGIES IN SPATIAL MARKETING (HB 2007)
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GEOMARKETING METHODS AND STRATEGIES IN SPATIAL MARKETING (HB 2007)
Edition internationaleVendeur : Basi6 International, Irving, TX, Etats-Unis
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Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-400680
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GEOMARKETING METHODS AND STRATEGIES IN SPATIAL MARKETING (HB 2007)
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Geomarketing
Edité par
John Wiley & Sons, 2006
ISBN 10 : 190520907X
ISBN 13 : 9781905209071
Neuf
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 328 Illus., Maps. N° de réf. du vendeur 7502665
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Geomarketing: Methods and Strategies in Spatial Marketing
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Brand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress. N° de réf. du vendeur SHUB400680
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Edition internationale
GEOMARKETING: METHODS AND STRATEGIES IN SPATIAL MARKETING
Edité par
ISTE VIVA INDIAN EDITION, 2006
ISBN 10 : 190520907X
ISBN 13 : 9781905209071
Neuf
Couverture rigide
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Etat : Brand New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-11 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. N° de réf. du vendeur CBS 9781905209071
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Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems)
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ISTE Ltd, 2006
ISBN 10 : 190520907X
ISBN 13 : 9781905209071
Ancien ou d'occasion
Couverture rigide
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Geomarketing: Methods and Strategies in Spatial Marketing
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Geomarketing: Methods and Strategies in Spatial Marketing
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Geomarketing : Methods And Strategies in Spatial Marketing
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