Global Consumer Behavior - Couverture rigide

Couverture rigide

ISBN 10 : 1905209630 ISBN 13 : 9781905209637

Editeur : ISTE Ltd and John Wiley & Sons Inc, 2007

Synopsis

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book.  At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

A propos du livre

À propos de l?auteur

Chantal Ammi is a Professor at the National Institute of Telecommunications, Evry, France, head of MINT laboratory.

Détails de l'édition

• Éditeur: ISTE Ltd and John Wiley & Sons Inc
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1905209630
• ISBN 13: 9781905209637
• Reliure: Relié
• Nombre de pages: 304
• Éditeur: Ammi Chantal
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible