Articles liés à Innocent: Building a Brand from Nothing But Fruit

Innocent: Building a Brand from Nothing But Fruit - Couverture souple

John Simmons

 
9781905736577: Innocent: Building a Brand from Nothing But Fruit
Couverture souple
ISBN 10 : 1905736576 ISBN 13 : 9781905736577
Editeur : Cyan Books, 2008

Synopsis

Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy. This book tells the story of Innocent s rise and examines what has made it a brand that people observe, love and (increasingly) imitate. Through privileged access to the founders and others closely involved in the company, John Simmons will explore the road travelled by the Innocent cow vans, taking in the twists and turns, ups and downs along the way. Not only does Innocent make fantastic smoothie drinks, but it is a brand now known for its love of storytelling, humour and an honest approach to business.

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À propos de l'auteur

John Simmons is a brands expert who was previously a director at Interbrand, the worlds largest brands consultancy. He is the author of several books, including My Sisters a Barista, Dark Angels, The Invisible Grail, and We, Me, Them & It (all published by Cyan).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cyan Books
Date d'édition
2008
Langue
anglais
ISBN 10 
1905736576
ISBN 13 
9781905736577
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible