Buried Treasure: Discovering and Implementing the Value of Corporate Social Responsibility - Couverture souple

Wall, Caleb

Couverture souple

ISBN 10 : 1906093105 ISBN 13 : 9781906093105

Editeur : Greenleaf Publishing, 2008

Synopsis

With business under unprecedented pressure from a range of stakeholders to engage in corporate social responsibility (CSR), those working in dirty industries, developing countries and the extractive sector are finding themselves exposed to great strategic risks. Many of these companies are endeavouring to practise CSR and sustainability, but lack the knowledge to do so convincingly. Much of what has been published to date tells companies they must do CSR, without explaining how best to implement CSR-related policies and why this is very much in the corporate interest. Buried Treasure sets out in a series of case studies from different industries around the world a clear demonstration of how it is possible to create shared value for companies, communities and other stakeholders by putting CSR at the core of the business model. In implementing CSR, companies need to look beyond philanthropy, delving deeper to find the buried treasure of shared value creation. This is much more than finding the simple win win solutions. It is about companies engaging seriously in the challenges they face in their operations and finding competitive advantage from working with stakeholders to solve these common problems. This is not easy but where companies have done it well they have found new corporate opportunities and enhanced brand value. Buried Treasure presents a series of steps, each accompanied by an in-depth case study, to demonstrate how different companies have managed to uncover the value of CSR. They include: Anglo-American s Zimele programme of enterprise development in its coal and platinum mining areas in South Africa; Montana Exploradora, showing how community co-monitoring of the environment has helped build trust for a gold mine in Guatemala; Gildan, a leading sportswear manufacturer, demonstrating how garment manufacture in Honduras created meaningful local opportunities; Scandic Hotels, which has used environmenta

A propos du livre

À propos de l?auteur

CALEB WALL works with management, staff and external stakeholders to create solutions to difficult problems. He holds a PhD in Development Sociology, an MA in International Development and a BA in Political Science and Feminist Studies.

Détails de l'édition

• Éditeur: Greenleaf Publishing
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1906093105
• ISBN 13: 9781906093105
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible