Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor - Couverture rigide

Couverture rigide

ISBN 10 : 1906093113 ISBN 13 : 9781906093112

Editeur : Greenleaf Publishing, 2008

Synopsis

Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are?

This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped?

Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book.

Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility?

Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users – the poor – as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability.

A propos du livre

À propos de l?auteur

Prabhu Kandachar is Professor of Industrial Design Engineering with a focus on Sustainable Materials and Manufacturing Technology, and Chairman of the Department of Design Engineering, at the Faculty of Industrial Design Engineering (IDE), Delft University of Technology, The Netherlands. He received his BE degree in Mechanical Engineering at the Mysore University, and ME degree and PhD in Mechanical Engineering at the Indian Institute of Science, Bangalore, India. After a stint of five years (since 1975) at the Materials Science and Technology department at Delft, he worked for 15 years for Fokker Aerospace, in various technical and management positions. His teaching and research interests at IDE are focused on materialising design ideas. Additionally, he is extensively involved in designing products and services for the emerging markets, with many action-oriented projects in the last few years. There are about 90 publications on his work. Minna Halme is an associate professor at Helsinki School of Economics. Her current research focuses on business models for sustainable services, sustainability implications of the base-of-the-pyramid (BoP) approach and corporate responsibility. She has worked in a number of European and national research projects on material efficiency services to industry, sustainable household services, sustainable tourism and sustainable business strategies. She has published in Ecological Economics, Business Strategy and the Environment, Journal of Management Studies, Business Ethics Quarterly, Scandinavian Journal of Management and in a number of other journals. She teaches Corporate Social Responsibility and Environmental Management at masters', doctoral and executive MBA courses.

Détails de l'édition

• Éditeur: Greenleaf Publishing
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1906093113
• ISBN 13: 9781906093112
• Reliure: Relié
• Nombre de pages: 544
• Éditeur: Kandachar Prabhu, Halme Minna
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible