A guide aimed at aspiring musicians and bands that are playing on the unsigned scene in the UK. The guide contains a fresh mix of features, case studies, interviews, advice and tips on dealing with every part of the music industry that a musician should expect to face, and is supplemented with exclusive listings of venues, promoters, managers, lawyers and recording studios. At the core of the guide is an explanation of the New 360° Model, the method that most big labels are now using to promote their artists, so that unsigned musicians can then use this method to their own advantage. Loaded with tips and advice from industry professionals, this guide provides artists with an up-to-date and comprehensive guide to the music business and to helps them avoid the pitfalls and the sharks.
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