Creative B2b Branding No, Really: Building a Creative Brand in a Business World - Couverture rigide

McKee, Scot

Couverture rigide

ISBN 10 : 1906884129 ISBN 13 : 9781906884123

Editeur : Goodfellow Publishers Limited, 2010

Synopsis

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.

What readers will gain from `Creative B2B Branding (no, really)':
* A deep focus and understanding of B2B branding from the coalface
* The immediate ability to apply B2B brand theory directly to business
* Visible improvement to brand value - simply, easily, instantly
* The ability to shape the case for creative change and improved budget support
* A view of Social Media, Digital Strategy and Online Tools applied to B2B brands
* Inspiration, motivation and comfort derived from the experience of others

`Creative B2B Branding (no, really)' has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.

A propos du livre

À propos de l'auteur

Scot McKee is a B2B Brand Consultant who began his career in advertising and marketing aged 11. Whilst his childhood peers were busy learning the lyrics to Queen's `Bohemian Rhapsody,' Scot was recording jingles from TV advertisements. He specialized in Advertising, Marketing and Market Research at college and graduated with distinction. He worked in the UK, France and the US at Marketing Agencies and Consultancies before returning to the UK and founding Birddog - the company that was to become the multi-award winning, top 20 B2B marketing agency.

As Managing Director of Birddog, Scot has led global brand strategies and pioneered creative change in B2B organisations of all sizes and market persuasions. His role has been to drag, cajole, entice and coerce marketing professionals kicking and screaming into new ways of thinking and communicating brand value. A controversial speaker, he has addressed marketing conferences including PricewaterhouseCoopers, Johnson & Johnson, GeoPost and the IDMF. He has been Chairman of the B2B Marketing Forum and is a regular contributor in the business press. Scot has contributed a monthly column for B2B Marketing Magazine for five years and now specialises in B2B brand strategy and creative communications for the digital market.

Détails de l'édition

• Éditeur: Goodfellow Publishers Limited
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1906884129
• ISBN 13: 9781906884123
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 244
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible