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Synopsis
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Simon Middleton, The Brand Strategy Guru, is a leading specialist brand consultant. His work has included brand strategy and campaigns for companies like Deloitte, Barclays, British Airways, Norwich Union, Denplan, pharmaceutical giant Merial, and Britain's best known sandwich chain, Pret A Manger. He has also advised numerous charities on their specific brand strategy, including St John Ambulance, the Anthony Nolan Trust and Comic Relief.
Simon presents master classes and keynotes all over the world and is a regular commentator on all things 'brand' for the BBC, Sky News and Five News among others. His TV series The Brand Effect is the first in-depth look at brands and branding on British television.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs6593919397
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Couverture souple
Vendeur : MusicMagpie, Stockport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1749234032. 6/6/2025 6:20:32 PM. N° de réf. du vendeur U9781907312427
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
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John Wiley and Sons Ltd, United Kingdom, Oxford, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003345264
Quantité disponible : 9 disponible(s)
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Build a Brand in 30 Days : With Simon Middleton, the Brand Strategy Guru
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Wiley & Sons, Incorporated, John, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Paperback
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 3706621
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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Paperback
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 1204509
Quantité disponible : 1 disponible(s)
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs7960344720
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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Paperback
Vendeur : Greener Books, London, Royaume-Uni
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Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 4531056
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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
Edité par
Capstone, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
Ancien ou d'occasion
Paperback
Vendeur : Greener Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 1836449
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
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Capstone 13/04/2010, 2010
ISBN 10 : 1907312420
ISBN 13 : 9781907312427
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Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781907312427
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